Kicker’s marketing partners – Ogio, Makita, Monster, and Oakley – wanted to be part of Kicker’s successful Livin’ Loud campaign. SCAD was tasked with envisioning what a collaboration between these companies could produce.
From quick research and affinity diagrams, we found that Livin’ Loud was about family and friends. We created a family of personas to help guide our design process. Tasked with designing for the young adult male of about 17 years old, I geared my design towards Kicker and Ogio, and created a bag for the Xbox 360. The bag allows for quick and easy transportation and set-up of the Xbox, which is great for LAN-gaming at a friend's house.